How to Add Google Adsense for Feeds

Google just opened Adsense for Feeds. Now you can place relevant ads in your blog or website feeds. In this post I will explain the process of adding Google Adsense in your feeds.

Step 1: Login into your Google Adsense account with your adsense username and password.

Step 2: Click on "AdSense Setup" tab and you will see "AdSense for Feeds" option along with Adsense for content, search , referrals and mobile. Follow the image below.


Step 3: Click on Adsense for Feeds link and you will be navigated to a new page to create your ad units for feeds. Follow the image below.


Most of the options in the above image are same as in other ad units such as Ad Type, Frequeny, Post Length and feed position. You can also create channel to track the performance of ads unit.

Step 4: At the bottom of the above image, you must have noticed a text "You have no feeds in your account yet". This tells that you don't have feeds in your Google account. If you have an account with feedburner.com, you can go for migrating your feeds to Google.

In order to use Google ads in your feed, you either need a feedburner account or you can burn a new feed as the option given in the bottom of the above image. Currently, the process of migrating feeds from your feedburner account to Google account is manual.
You can follow Migrating to a Google Account in order to use AdSense for feeds to proceed for the migration.

Step 5: If you don't have account with feedburner, you can burn your feed right there from your adsense account. Check the above image, you will find a link at the bottom of the image with text "burn a new feed". Click on this link and you will see a popup requesting for your blog or feed URL. Follow the image below.


Click on next button as given in the image, if you have more than one feeds, it will prompt you to select any one from the available feeds. Just select feed and press next button. Now save your ad units by using save button at the bottom (See image in step 3 for your reference) and you are done.

Below video from Google will provide introduction of Adsesne for feeds.



You can also read official Google article What is AdSense for feeds? to get more details over adsense for feeds.

Google Adsense Ads Below Post Tiltle are Allowed

Here is a point of discussion that we should do it or not. I personally feel it really great for good CTR. But at the same time, It's against TOS of Google, if did not clearly put any text above ads or tried to confuse the visitors of your blog or website. Blogger only provides you option to put ads between posts. A bad and against TOS example to have ads just below the post is shown in the following image provided as an example from Google team.


In this image, there is nothing between post title and ads, which confuse visitors and give them wrong impression of having actual information rather than ads. So never try this way of having ads on your website just to increase your CTR. So what are the other ways to have ads below the post titles without violating TOS of Google. Following images shows how you can do that in a fair way.


Both the images put some text before the ads begins. The right hand side example image is much better than the left one. What Google says is that

Ads shouldn't be placed under a title or section heading in a way that implies that the ads are not ads.

So you can keep the ads below the post but keep TOS in mind otherwise it will not just increase your CTR but also ban your adsense account.

5 Tips to Increase your Google Adsense Click Through Rate (CTR)

Click-through rate or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner ad was delivered 100 times (impressions delivered) and one person clicked on it (clicks recorded), then the resulting CTR would be 1 percent.( Source: Wikipedia ). CTR can be as low as 0.05% or it can be more that 20%. Optimizing your site to get higher CTR could help improve your Google AdSense earnings significantly. These are few things that you can do to get higher CTR for your sites.

That was the definition of CTR, Now here are few tips to increase the CTR of Google Adsense, so that you can earn more revenue from this service.

Tip 1: Blend Ad is the easiest way to increase the CTR of Google adsense. Blend ads give a feeling to the visitors that the ads are the part of information and visitors click on those ads.

Tip 2: Adsense placement is another factor that plays in your adsense earning. The placement of the ads should be in such a way that it should be visible to everyone coming to your website or blog. it should be placed on the area where traffic is high.

Tip 3: Traffic is very important to increase the CTR of Google Adsense. More traffic you get, more number of clicks will be generated.

Tip 4: Experiment with your existing adsense placement. Keep on experimenting till you reach to a level, where you can decide which placement is better.

Tip 5: Content is very important. You should have interesting contents on your blog or website. Attractive contents let visitors lost in your blog or website. Quality contents can sure bring higher CTC to your adsense.

Adsense Placement Tips for you: New Era of Ads Positioning Guidelines

Everyone’s looking for the best ads placement tips for their blogs or websites to maximize their revenue, yet most of them haven’t found one. Even I have not found the best for myself yet, but I believe the current positioning is nearly the best. After months of testing and researching, I’ve came up with some ideas and conclusions to the new era of Ads Positioning Guideline.

The legacy heat maps and ads positioning guideline

Ads Placement Guideline by Google

I used the word Legacy, but I’m not saying that the heat map doesn’t work anymore. Rather, what I found was that the effectiveness of the positioning is not as good as before. It’s simply because users have learned the position of the ads, they knew they are ads and where the ads usually appeared, and therefore they would skip it immediate if the ads they saw are too common that they can see the same in almost every blog. However, this is still the best ads positioning guideline for new bloggers and webmasters. The heat map never changes, just that the ways people see the ads have been changing over time.

Old Best Placement: 336×280 on Top and Bottom of each article

Currently most blogs are using the large rectangle 336×280 ad box on top (which usually appear immediately after the article’s title) and below (right after the last paragraph) each article. I had used this placement and formats for more than 2 years and here’s what I get:
Adsense CTR in 2008: 1.5% – 2.0%
Adsense CTR in 2009: 1.1% – 1.6%
Surprisingly, Adsense CTR in 2010: 0.5% – 0.9%
No doubt this had brought up my attention towards my ads formats and placements and that’s the reason why I did all the testings and researches.
If your ads CTR has not been changing in the last 3 years with this format, you can ignore this article, but I would recommend you to try out my newly found best ads placement and perhaps you will be surprised by it.

The New Era of Ads Positioning Guideline

A picture speaks a thousand words.

From what I’ve been experimenting, image ads and text ads work best when they are placed near to each other. Also, a square ad in the middle of article does attract an amazing amount of clicks. Perhaps you couldn’t accept this as it would somewhat make your blog looks too “ads spammy”, but come on, if your website has a high bounce rate, instead of letting your visitors out for nothing, let them see the ads! Also, one of Darren Rowse’s (a world recognized pro blogger) blog, digital-photography-school.com does have ads in the middle of some articles. Here’s an example: http://www.digital-photography-school.com/setting-up-your-digital-camera-for-hdr-shooting
At the bottom of your article, instead of letting it to be empty, place a related affiliate there to maximize your site’s revenue. Surprisingly the affiliate slot performs much better than the adsense ads I had placed previously. If you insist not to place an adsense ad in the middle of your articles, place it at the bottom of your articles as what has been suggested in the old placement guideline, or try it on the sidebar. However, sidebar ads never work well for me but they seems work like a charm in many other websites.
One thing worth mentioning is that my adsense CTR after applying this ads positioning has gone up from 0.5% – 0.9% to 1.5% – 2.0%.

Conclusion

The ads positioning guidelines is constructed based on the results obtained from experiments I’ve done in several websites. My intention of this post is purely to assist you in increasing your ads CTR as well as your ads revenue with what I’ve tested which works best, so that you can save some time from researching yourself. Well, I would still recommend you to experiment every possible ads positions yourself until you find the so called SPIKE in ads CTR, and that will be your best ads position. Good Luck!
Remember DO NOT try to place your ads in a way that violates AdSense policies.

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If you have an unsolved problem, very often it can be caused by random registry errors that clogged up in your computer. The registry size keeps growing when you use Windows. As it does so, it attracts obsolete and unnecessary information, and gradually becomes cluttered and fragmented. With the growing of the registry, it can degrade the performance of the whole system and cause many weird software problems.

How many Google Adsense ads are allowed per page?

Google AdSense publishers can place up to:
a. A Maximum of three AdSense for content units (text, image or rich media) on one webpage.
b. A maximum of three AdSense link units (horizontal or vertical)
c. A maximum of two Google Search Boxes on one web page (it can be Google custom search as well but make sure the Google logo is visible).
d. One Video AdSense unit (this has been discontinued)
Google AdSense program does not permit AdSense ad code to be placed in email messages or newsletters. Nor are you allowed to add AdSense ads in software application, browser tools, extensions, etc.
The Google AdSense code may be implemented only on web-based pages.

How Many Google AdSense Ads Did You Click Today ?

If you ever wanted to know about the Google AdSense ads that you have recently clicked from Firefox or IE, here’s a tip:

Open the history panel (Ctrl+H) in the browser and type googleadservices – you will see all the Google Ad URLs that you have clicked since the last time you cleared your browser history.
You can also know the exact web address of the Adwords advertiser from these URLs. Firefox 3 users can type googleadservices in the address bar and get the same information from the auto-complete entries in the drop down.
Nothing very useful but will give you an idea about how frequently you click on Google AdSense Ads on other websites.

How Many Google AdSense Ads Did You Click Today ?

If you ever wanted to know about the Google AdSense ads that you have recently clicked from Firefox or IE, here’s a tip:

Open the history panel (Ctrl+H) in the browser and type googleadservices – you will see all the Google Ad URLs that you have clicked since the last time you cleared your browser history.
You can also know the exact web address of the Adwords advertiser from these URLs. Firefox 3 users can type googleadservices in the address bar and get the same information from the auto-complete entries in the drop down.
Nothing very useful but will give you an idea about how frequently you click on Google AdSense Ads on other websites.

Scrabble on Facebook – An AdSense Success Story

  
More than 700k sessions of Scrabulous are played on any given day by some 3.2 million Facebook users who have added this popular game to their profiles.

And Google AdSense is helping Scrabulous developers, Jayant Agarwalla and Rajat Agarwalla, monetize their creation.
The brother duo is making around $20k a month from AdSense ads that are displayed above and below the Scrabble board on Facebook.
In fact, this Scrabulous page on Facebook may be quite popular among advertisers because the audience on that page will almost always stay for an extended duration and they are therefore very likely to notice advertisements.

One Tip that may Increase your AdSense Income

I have been running an experiment around Google AdSense for the past few weeks, based on the recommendations of RN, and it looks like that the change has had a positive effect on the CPM of the ad unit where that change was applied.
The experiment goes something like this.
I have a 300×250 ad unit in the right sidebar of this site that’s placed above the fold and it serves both image (rich media) and text ads. The ad unit is enabled for placement targeting so an advertiser can easily target it for display campaigns through Google AdWords.
Now let’s assume that the average CPM for this ad unit, according to Google AdSense reports, is $5.
To get higher CPM ads, I created a simple rule that blocked Google ads from showing up unless their CPM was, say, $6 or about 20% higher than the current average value. If the CPM was lower, one of these in-house ads was displayed to the visitor instead of the AdSense ad.
This experiment has been live for about 8 weeks now and I think it did help in pushing-up the CPMs for that unit. Why? I don’t have an exact answer but probably because the Google ad now has to compete with an external ad in order to show up on the site and thus it raises its own CPM to outbid your in-house ad.
The other advantage is that instead of serving low-paying display ads, I can use that space to promote my older content to new visitors who may have otherwise missed those stories.
If you would like to try something similar on your own blog, read the Google DFP tutorial to understand how you may serve in-house ads alongside Google AdSense. Set a CPM threshold that is 10-20% higher than your current average and run the experiment for at least 10-15 days. Good luck!